As in any market in the world, a good public relations campaign is a powerful tool in gaining acceptance and understanding in China. And like every other region in the world, China has its own nuances when it comes to public perception and speaking with the media. Knowing what to say, how to say it and how to get it into print is a skill few companies have when first entering the Chinese market.

White Song offers services in public relations in China. White Song's clients have the advantage of the experience of Ms. Song C. White, the company's co-founder. Ms. White was born in China and was a reporter in Beijing for many years. Even after immigrating to the US, she maintained her relationships with journalists in all mediums of Chinese media. Her understanding of what is news in China and how to pitch it has added to the success of White Song's public relations efforts on behalf of its Western clients.